EntertainmentWorld

China Increases its Profitability in the Film Sector

  • By Wayne Roddrigo
  • (General Dispatch) – Chinese-produced films are making a comeback on the big screen after suffering a pandemic-related shutdown. Although theaters are working at half capacity, the supply of tickets has not been enough to cover the huge demand.
  • February was the most favorable month for the box office industry in China, which outperformed the US, which was severely affected by the pandemic, with revenue of $1.7 billion (11.2 billion yuan).
  • Cinemas in China opened their doors in the second half of 2020, showing domestic movies in view of the lack of production of Hollywood movies, with great acceptance from the audience.
  • The public will have to purchase the ticket through a mobile application that will allow tracking, and as a condition to stay in the theaters, the proper biosecurity measures must be complied with.
  • In view of the fact that last February 12 the lunar new year began to be celebrated, 7 movies were shown, being two of these the highest grossing ones. “hello, mom” 4.36 billion yuan and “Detective Chinatown 3” with 4.13 billion yuan.
  • Compared to the Hollywood movie industry, which dropped 80%, China sold 2.7 billion tickets thanks to the success of the movie “The Eight Hundred” based on the defense of the Sihang Warehouses in 1937 during the Battle of Shanghai.
  • Chinese cinemas had been closed, but gradually opened their doors. So far, there have been no reports of a rebound in the covid for the past 11 days.

Adittional Information:

Breitbart: It’s a smash hit! Chinese return big-time to movie theaters

Us News: Chinese Return Big-Time to Movie Theaters

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